Kiwicare – Packaging & NPD

Client: Kiwicare
Agency: Energi Advertising

From launch to category leader

With a diverse portfolio that spans DIY pest control, garden products, insecticides, rodenticides, herbicides, fungicides, fertilizers, and cleaners, Kiwicare is a market leader.

I have designed and conceptualised hundreds of packaging rollouts, new product development and retail launches for many of Kiwicare’s well-recognised household brands.

Gro-Sure Launch

With the launch of the Gro-Sure houseplant range, Kiwicare swiftly moved from new entries on the shelf to leaders in the houseplant category, excelling in-store, in media, and in search rankings. Below is an example of the packaging, launch concepts, and experiential ideas I created for the launch within the DIY sector.

Kiwi Top Performers

A glimpse of the packaging projects I have completed for Kiwicare and their various brands.

Kiwicare_Range

Kiwicare - Mitre10 Trade Show Stand

To effectively display their extensive range at the Mitre10 Expo, Kiwicare needed a unique solution. Since their products cater to all areas of the home and backyard, I introduced the ‘At Home With Kiwicare’ stand. This interactive stand allowed each product to shine in its designated area.

Kiwicare_Expo

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