Client: Red Band (Skellerup)
Agency: I AM NOT A ROBOT
A Kiwi classic turns 65
Just like in 1958, Skellerup Red Bands are still crafted by hand from natural rubber, bringing together 19 individual pieces to make a single boot. Skellerup wanted to celebrate 65 years of Red Bands, and to mark the occasion, they wanted to gift social media influencers a pair of Red Bands to create their very own memories and rekindle a flame for every red-blooded Kiwi.
I was tasked with concepting and designing an exciting (yet budget-friendly) way to deliver these little beauties to their new owners, staying true to the iconic brand and its heritage of craftsmanship.
Project Portfolio
The chosen concept below is what the Red Band boots were delivered in. Cardboard-engineered, the boots lay snug inside, covered with a tissue design that showcased Red Bands worn by Kiwi families across the generations.
3D renders I created for the PR kit help bring the concept to life.
The lineup that was submitted.
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