I undertook the task of turning gym enthusiasts into die-hard Musashi fans through the ‘Beat Your Best’ challenge. This initiative began with an eight-week campaign that featured a custom-designed circuit led by two-time King in the Ring champion and Musashi ambassador, Carlos Ulberg.

My responsibilities included campaign design, 3D concept development, activation planning, and defining the visual style. I also art-directed and supervised all media rollouts, built, deployed, and managed the microsite and online leaderboard system, including the production and filming of four digital pre-rolls.