CottonSofts – Mascot Refresh

Client: CottonSofts (Cottonsoft)
Agency: Energi Advertising

New look "Ralphy" hits the shelves and screens

When CottonSofts saw the need to refresh their beloved “Ralphy” mascot from an outdated 3D figure to a vibrant Pixar-style character, I worked closely with the Flux team to bring this transformation to life. I also designed the script, storyboards, art direction, and assets to showcase Ralphy’s new look on screen and in stores.

Project Portfolio

Introducing CottonSofts’ new-look packaging to New Zealand, courtesy of the revamped “Ralphy.”

Ralphy evolved into an excellent brand ambassador for CottonSofts, fronting many campaigns and charity events. He was the ideal representative for “Move Your Butt,” a campaign focused on raising awareness and funds for bowel cancer research.

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