Teaming up with the exceptional team at HYPER, I contributed to the launch of Hyoketsu in New Zealand and the growth of Lion’s new ‘Japanese RTD’ category.

Our mission was to own the communication platform around Hyoketsu, highlighting ‘Freeze or Freezing,’ and to assert Hyoketsu’s authentic Japanese success as the ‘Number 1 RTD in Japan (soon to be in NZ).’ I created BTL design concepts, then further developed these for distribution to liquor outlets.